After a series of acquisitions, strategic partnerships and
lower preliminary results,
3D Systems Corp.
) is back in news for its decision to acquire Digital PlaySpace,
a proprietary, innovative and immersive digital play platform
that connects brands, retailers and consumers to 3D printable
play activities. The financial details of the transaction were
Through this acquisition, both the companies intend to offer a
unique experience for children as well as parents by enabling
them to create a prototype of the digital Dollhouse or the
Dreamhouse that they have created using the digital play
Digital PlaySpace is essentially a game design and development
studio that offers a portal that creates engaging play across
multiple platforms. The company has two offerings under its
platform. The first is Digital Dollhouse, a virtual dollhouse
where one can create ones Victorian or modern Beachhouse by
decorating photo-realistic 3D dollhouses with a range of items
from wallpapers and paint to furniture and accessories. Digital
Dollhouse was launched in 2008 and has over 6 million virtual
rooms created to date.
The Dreamhouse Designer on Facebook is a similar concept,
which allows players to become virtual designers and create
multiple types of rooms by pulling in items from all over the Web
and sharing them with friends and family.
3D Systems and Digital PlaySpace intend to make this possible
through Cubify - the digital portal of the former for all things
3D. It can be termed as a virtual shop for the best 3D printed
goods, design with apps and tutorials on 3D printing at home.
It's a place where 3D printing turns ideas into real objects. A
customer can create own designs and print on the Cube or CubeX 3D
printers or have the company printed.
Increasingly, designing and 3D printing technology as per
individual preferences are expected to gain popularity, moving
forward. This technology has a presence in almost every field
such as manufacturing toys and candies, consumer products and
electronics, automotives, home décor, MedTech and jewelry among
The greater adoption of 3D printing technology is also being
supported by IDC's growth estimates for the worldwide 3D printer
market. The research firm expects 3D printing revenues and units
to grow at a CAGR of 29% and 59%, respectively, for the 2012-2017
period. Further, IDTechEx Market Research estimates the market
for printed electronics (under $5 billion in 2012) to grow
rapidly to $35 billion in 2020 and an astounding $300 billion by
Moreover, according to Taiwan Industrial Economics and
Knowledge Research Center (IEK), the global 3D printer market
will reach 100K units in 2014, and increase to approximately 6
million units by 2018.
These estimates are a positive for 3D Systems as it is a
leading provider of 3D printing design-to-manufacturing solutions
including 3D printers, print materials and cloud-sourced
on-demand custom parts for professionals and consumers. The
company's solutions currently work on materials like plastics,
metals, ceramics and edibles.
3D Systems expects that its portfolio of new and innovative
products to lead to more than 30% organic growth in the next
couple of years, thereby enhancing its margins and earnings.
Moreover, synergies from the recent acquisitions and recent
The Hershey Co
) are added positives for the company. In addition, the company's
innovation in the medical products market was commendable. On Feb
18, 3D Systems had printed a hybrid Exoskeleton robotic suit by
partnering Ekso Bionics, a robotic exoskeleton company. The 3D
printed Ekso-Suit was made for a patient who was paralyzed from
waist down after a skiing accident.
3D Systems currently has a Zacks Rank #3 (Hold). Other better
ranked stock includes
) having a Zacks Rank #2 (Buy).
3D SYSTEMS CORP (DDD): Free Stock Analysis
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