After chocolates and toys,
3D Systems Inc.
) recently on Apr 14, 2014 partnered with
), an office products superstore, to provide 3D services in two
Staples stores in New York and Los Angeles. The initial offering
of the 3D printing in these stores will more in the form of a
test run to understand the need of customers for a local 3D
printing service. Following the news, the share price surged
The test run of 3D printing will allow customers and small
business set ups to create personalized products using the 3D
printing hardware. This apart, consumers can also bring in their
own ready-to print 3D files to get them printed in these centers.
These new 3D printing experience centers will allow consumers in
general to learn more about 3D printing through display areas
where they can not only use design software but also see 3D
printers in action.
Both the proposed stores where the 3D printer centers are
expected to be established will feature a 3DMe(R) Photobooth to
capture customers' facial images to create personalized 3D
products such as figurines. Not only this, consumers can also
print personalized smart phone cases. To enable consumers to have
this thrilling 3D printing experience, 3D Systems will deploy an
expert from the company along with a trained Copy & Print
associate from Staples. These personalized 3D products will then
be directly delivered at the consumer's office or home.
3D Systems is a leading provider of 3D printing centric
design-to-manufacturing solutions including 3D printers, print
materials and cloud-sourced, on-demand custom parts for
professionals and consumers alike, in materials including
plastics, metals, ceramics and edibles. Its comprehensive range
of 3D printers are the industry's benchmark for production-grade
manufacturing in the aerospace and automotive sectors,
patient-specific medical devices and a variety of consumer,
electronic and fashion accessories.
3D Systems' approach to expand its business through its
strategic growth initiative has been quite impressive. The
company has been in the process of entering into partnerships
with leading companies, such as
) and Sindoh to extend its 3D printing capabilities to various
industries. This apart, 3D Systems has been aggressively pursuing
acquisitions since Aug 2013 to augment its capacity, competence
and geographic reach.
3D Systems currently carries a Zacks Rank #4 (Sell).
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