Apple (AAPL) unveiled the new iPhone 5s to the world earlier this week, in a presentation like only Apple can. Going on sale starting Sept. 20th, the hype surrounding Apple was incredible, and Apple delivered and then some.
The iPhone 5s comes in gold, silver and space grey, and starts at $199 for the 16 GB model. Though the 5c is available for pre-order, no pre-order for the 5s ensures Apple will see tremendous lines at its retail stores and the carriers as demand is sure to be high for the phone.
There were several things about the new offering that were more impressive than initially thought, that will impress the media, consumers and Wall Street alike. Here are three of the more impressive features mentioned during the presentation.
The A7 chip. Apple unveiled the A7 chip, a new 64-bit chip that drastically changes the performance, speed and graphics capabilities of the phone. It's 2x faster than the previous chip, and 40x faster than the original iPhone.
It's the only 64-bit chip in a smartphone today, and takes the computing power of a smartphone to a whole new level, showing that Apple's innovation methods are more about behind the scenes items, than something that's in your face.
During the presentation, Apple, via Epic Games, showed off Infinity Blade, a popular iOS gaming app. The graphics showed off on Infinity Blade were incredible, with 4x detail on the dragon's tail. It was mind-blowing, and as someone who isn't a hardcore gamer, I was impressed.
Apple designs its own custom chips, but uses intellectual property from ARM Holdings.
The M7 chip. In addition to the A7 chip, Apple also announced a co-processor, the M7 chip. The M7 detects motion data constantly, allowing Apple to move further and further into the health and fitness markets. Apple also announced a further collaboration with Nike, for fitness app capabilities.
The M7 chip could potentially be used down the line for the oft-rumored iWatch or other smaller wearable devices that Apple may incorporate in the future.
The new camera software.
Apple really drove home the point that the 5s has an all new camera system, clearly making an effort. The new iSight camera system has a 15% larger active area on the sensor, and allows for more light. It still has a 8 MP camera, but the pictures will have the right flash, and the camera app takes multiple pictures at once, with Burst mode taking 10 frames per second, which hadn't happened before.
Apple has made it so that anyone anywhere can take an amazing photo at any time. "It simply makes more sense to teach iPhone how to take a great picture rather than teach people how to be expert photographers," Apple said on its website. I couldn't agree more.
There were a host of other new features Apple announced, including the much ballyhooed fingerprint sensor to unlock the phone and authorize iTunes payments. The above mentioned features may not be the sexiest and grab all the media attention, but the are perhaps the most important for enjoyment of the phone, and where Apple goes in the future.
That's thinking different.