Golf aficionados will be thoroughly absorbed in the Masters
tournament taking place at Augusta National Golf Club this
This storied tradition is one of the most treasured
competitions in the sport, with 91 golfers competing for a chance
to wear the coveted green jacket that the winner will be
presented with on Sunday.
With so many companies engaged in the production and support
of the Masters, it only makes sense to profile ETFs that may
benefit from this event.
Most fans will be drawn to their couches this weekend to flip
on the TV and direct their attention to CBS Sports or DirecTV
coverage of the match. Both companies have put heavy
emphasis on this event in their lineup and the PowerShares
Dynamic Media Portfolio (NYSE:
) is one of the best ways to access this media theme.
Real Estate ETFs Continue To Soar
PBS invests in a portfolio of 31 broadcast companies including
the aforementioned CBS Corp (NYSE:
) and DirecTV (NYSE:
). These companies hold an approximate five percent
weighting in the underlying index and are joined by a host of
other cable, internet, and entertainment partners.
So far this year, PBS has been on the downswing with a decline
of more than 10 percent and recently pierced below its 200-day
moving average. However, this industry may just be taking a
breather after a tremendous 2013 increase of 60.13 percent that
saw it lead the broad market higher.
A positive outcome at the Masters would likely contribute to a
boost in the underlying company's revenue streams this year.
Another way to play this theme is through the Vanguard
Consumer Discretionary ETF (NYSE:
) which holds a diversified basket of 374 consumer stocks that
include media, retail, and luxury brands.
) is a top 10 holding in this ETF and sells a wide selection of
golf clubs, apparel and accessories.
They are also a sponsor of several big name athletes such as
Rory McIlroy, who is competing this weekend.
While the focus will be on the players this weekend, it's hard
to ignore the big brands that contribute to the sport and enhance
the way that we view and play golf.
These same companies can also successfully be reached using
ETFs in a more diversified manner.
© 2014 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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