The whole world is watching as Apple (NASDAQ:
) closes the year with diminished gains,
weakening iPhone 5 sales
and troubled investors who are abandoning the stock. Apple has lost
more than 22 percent of its value over the last three months alone.
Regardless of these and
that are impacting the firm, Apple is still one of the most
profitable companies in the world.
How will Apple retain these profits? What, if anything, will the
company do in 2013?
10. Expect More Television Teasers
Apple is reportedly testing a concept for a
large, high-resolution display
The Wall Street Journal is behind the
, which is rather significant. That publication had previously
reported on a series of tests that Apple conducted for a smaller
iPad. Less than one year later, Apple announced and released the
highly anticipated iPad Mini.
9. Tweaked MacBooks
This one is a no-brainer. What you might not have expected,
however, is that Apple would retain its current form factor when it
revises the MacBook Air and MacBook Pro in 2013.
, the design will remain the same.
8. iPad Mini with Retina Display
It may not come out in March as some rumors suggest, but you can
bet that Apple is developing a next-gen iPad Mini. If there is any
single feature the company can use to ensure that at least some
consumers upgrade, it is by far the
. (That or a better battery, but the Retina Display seems more
7. More Textbooks
Now that the iPad Mini has been released, Apple is free to make
a much harder push into the school system. Instead of charging $499
for an iPad 4 or $399 for an iPad 2, Apple can now offer schools an
iPad for $329. This, along with discounts for schools and/or
institutions that buy in bulk, could give Apple the strength to
6. MacBook Pros That Live Up to Their Name
While Apple received a lot of praise for developing a 15-inch
MacBook Pro with Retina Display, the company left
a lot to be desired
when it released the 13-inch model. Expect Apple to remedy this
with a superior machine in 2013.
5. Siri's Rebirth
Now that the Maps app is dead in the water (and could be for
quite some time), Apple needs to dive back into its catalogue of
successful programs. While Final Cut Pro was once successful, Apple
decommissioned the software with a
that eliminated several key features and abolished the software's
beloved user interface.
Rather than fix Final Cut Pro (a program that only appealed to
professional and aspiring filmmakers -- a market that Apple
no longer cares about
), the Mac maker will instead turn to Siri.
Contrary to Siri's critics, the voice-controlled assistant
helped Apple achieve
for Apple. This is why Siri was featured in every commercial for
the iPhone 4S.
Now that Siri (which is still in "beta") has been out of the
public eye for a while, it is only natural that Apple will want to
use it to sell the next version of the iPhone -- if not other,
4. Apple TV Apps
suggested that Apple would bring apps to its set-top box before
Christmas. That did not turn out to be the case. However, the
rumors were based on a beta version of the Apple TV's next software
update. This indicates that the apps could still be coming.
3. New iDevices
) created the Ultrabook trademark and accompanying processors to
compete with the MacBook Air. It also built a series of smartphone
processors to compete against the iPhone.
When it came time to develop a smart watch, however, Intel
turned to Apple for help. At least, that is what a
2. More iMacs - But No Mac Pro or Retina Display
Not even a
could prevent the Mac Pro from going extinct, so don't expect to
see a new one in 2013.
The bad news does not stop there, unfortunately. Apple fans
should not expect to see a Retina Display the next time Apple
upgrades the iMac. As with 4K TVs, large Retina Displays are .
1. Another Kind of iPhone
If the iPad Mini has taught Apple anything, it is that consumers
love it when their favorite devices get smaller. This goes against
the in smartphone design, which is aimed at making mobile devices
as large as possible. Nonetheless, Apple's strategy is working
Apple cannot release the rumored iPhone 6 or iPhone 5S in the
winter or spring without cannibalizing sales of the current iPhone
5. In doing so, the company would also anger those who already
upgraded. This could inspire consumers to wait several months or
years before buying new iDevices because they fear that another,
superior upgrade is right around the corner.
Thus, the only thing Apple can do is release another type of
iPhone -- one that will not hurt sales of the iPhone 5. This is
where the iPhone Mini could be effective.
are fairly impressive. Instead of reducing the screen size (which
Apple may not be able to do successfully), the body has been
trimmed, giving users a device that is almost entirely made up of
(c) 2012 Benzinga.com. Benzinga does not provide investment advice.
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