may be best known for its strong consumer brand, with loyal fans
flocking to its new devices, but the company is also one of the
strongest contenders in the mobile enterprise sector as well.
According to a new
by Good Technology, Apple's iOS outpaces
's Android or
's Windows Phones in the enterprise sector by a long shot.
A true business leader
Let's take a quick look at the two main categories of Good's
report--smartphones and tablets. The graph below shows how Apple
stacks up to Android and Windows Phone in net enterprise
activations in the second quarter of this year:
Source: Good Technology.
Let's focus on the smartphone activations for a moment. Apple,
by far, outpaces the competition with 51% of activations, while
Android took 30%, and Windows Phone had just 1%. Good pointed out
that Microsoft's operating system has maintained the same paltry
percentage for the previous five quarters. Meanwhile, Android
gained four percentage points in Q2, sequentially, and the iPhone
maintained the same percentage.
When it comes to enterprise tablet activations, Apple has the
market by a stranglehold. In the second quarter, Apple
was actually down two percentage points from Q1, but
still accounted for 90% of enterprise tablet
Source: Good Technology.
In addition to Apple's enterprise smartphone and tablet
dominance, the company also took 88% of all enterprise app
activations in Q2--a four percentage drop from Q1, but still far
ahead of Android, which holds just 12%.
After analyzing all the stats, Good says Apple held a total of
67% of mobile device activations in the enterprise sector in
Q2. That's down from 72% in the first quarter, which means Apple
has a little work to do to gain back some ground.
So where does the company go from here?
Apple's brilliant plan to go even further
While Android made some slight gains in the second quarter, it
would be premature to assume Google's OS can pull off an
enterprise coup. Apple helped solidify its role in the business
world when it joined forces with
just a couple of months ago. The two companies will create
about 100 new enterprise apps, and IBM will officially cover 24/7
technical support for Apple enterprise devices under a new
AppleCare for Enterprise service.
IBM and Apple said they'll initially focus on retail, health
care, banking, travel, transportation, telecommunications, and
insurance industries. According to data from Good, those sectors
make up at least 55% of Apple's enterprise iPad activations in
That's good news for Apple, considering that last year businesses
spent $11 billion on iPads, and
expects that number to hit $13 billion by 2015.
Good's report quotes additional research from Forrester that
says: "We see more spending shift to software for mobile
applications and middleware as well as the necessary management
solutions to provision and manage mobile applications. At the end
of the day, we may talk about mobile devices, but in reality it's
all about the apps."
And this is where Apple's partnership with IBM becomes so
important. With the two companies creating at least 100 new
enterprise apps from the ground up, and then having IBM manage
the device security, cloud storage, and device management, it's
going to be very hard for Android and Windows Phone to match that
level of support and tailor-made applications.
As long as Apple and IBM execute their partnership well,
there's no reason why Apple can't continue to grow its mobile
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1 Unexpected Sector Where Apple's iOS Tops
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