Leading floral retailer
) recently announced that it will start accepting bitcoin as a mode
Bitcoin is a popular form of digital currency, used extensively
across the world. 1-800-Flowers collaborated with Coinbase, a
California-based bitcoin exchange company, to process this new form
Beginning with this fall season, bitcoins will be added as another
mode of payment by 1800-Flowers, apart from the familiar options
like PayPal, Visa, American Express and Mastercard. These payment
options will be available for use on the various gifting websites
of the company including FannieMay.com, 1-800-FLOWERS.COM,
ThePopcornFactory.com, Cheryls.com, 1-800-Baskets.com,
Stockyards.com and FruitBouquets.com.
The strategic move was intended to enhance customers' convenience.
The use of bitcoins will simplify the payment process for customers
and reflect 1-800-Flowers' commitment towards seamless, easy and
Over the years, 1-800-Flowers has been dedicated towards e-commerce
innovations. This retailer was the first floral company to initiate
mobile gift center in the U.S. Also, it pioneered in performing
transactions on America Online. Moreover, it was the first company
to facilitate consumers to make purchases via
Based in New York, 1-800-Flowers is a leading e-commerce provider
of floral products and gifts, in terms of number of customers and
revenue. With the development of the online business and the
strategic acquisition of DesignPac Gifts LLC, the company has
expanded its product offerings to include gourmet foods, home and
Although most of the company's revenues come from floral purchases,
its gourmet section also contributes a decent chunk to the top
1-800-Flowers currently carries a Zacks Rank #3 (Hold). Other
better-ranked retail stocks include
Citi Trends, Inc.
), each carrying a Zacks Rank #1 (Strong Buy).
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